adserve studio
The adserve studio transforms the process of audio planning and scheduling with automation, machine learning and cloud services. It has been developed in partnership with some of the largest broadcast media companies in Europe to provide comprehensive advertising management solutions. The adserve studio is comprised of the following modules:
|
Campaign Management
Campaign Management allows account representatives to create quality schedules for clients. Interfacing with availability from the scheduling system and deal parameters such as CPT takes the guesswork out of campaign planning.
|
|
Programmatic Scheduling
Enables life-cycle monitoring and automated rescheduling as actual broadcast times become available. Includes intelligent balance/fill routines for network scheduling with opt-out features for special events. Interfaces to external public services - performing rights, MMS, UK J-ET systems and agency portals.
|
|
|
Workflow
Workflow reflects the real-world deal sign-off and inventory management to ensure that not only are all customer offers underwritten, but also that the publisher has sufficient inventory to meet contractual commitments.
|
|
Accounts
Fully integrated customer billing service with online statements and invoices. Customer billing can be as planned, as broadcast or according to predefined schedules. Provides live bill-feeds into ERP systems including SAP.
|
|
|
Reporting & Analysis
Provides a full suite of management reports detailing every aspect of every campaign. Provides detailed analysis and reporting against audience demographic such as RAJAR data in the UK, Nielsen or equivalent in each country.
|
|
Customer Relationship Management
adserve's CRM puts all your customer and prospect data in one place, enabling the building of relationships with advertisers and agencies across many campaigns, over many years.
|
|
|
Deals Manager
Deals Manager enables the creation of pricing policies for all or individual customers, including spot pricing, minimum CPT, seasonal or daypart factors. It can factor in allowed discount levels based on spend, early booking, new customer and other variables ensuring that the right price can be obtained for any spot or campaign.
|
|
Programmatic Planning
Automatically creates a schedule based on pricing policy from the Deals Manager, availability from the scheduling system and audience data from RAJAR. This reduces the pressure on peak dayparts and provides better targeting for both advertisers and agencies.
|
|
To find out more information on our solutions for any of these industry sectors, to request a demo or a free trial, please contact us today.
