London - 1st July 2018
adserve plc announced today that is has completed the acquisition of two software services companies in the growing audio and media advertising sector. These acquisitions, which were underwritten by bank finance and private investment, marks the first in a series of planned investments to capitalise on the growing market for linear and digital advertising and positions adserve plc as the UK leader in the audio ad-tech market.
Under these acquisitions, adserve plc will retain all employees, customers and obligations of GES Ltd and Broadnet Ltd, and will provide further investment to take the business forward into the digital audio sector which is the fastest-growing segment of the online global advertising market. All existing product lines from both the GES and Broadnet businesses will continue to be supported and enhanced, with additional resources available to increase the level of support and service provided to customers. Furthermore, adserve is committed to a significant broadening of the capabilities of these offerings to not only address the opportunities around digital audio and programmatic advertising, but also to provide customers with a 360-degree dashboard for monitoring all of their revenue generating channels and content.
"This is a very exciting time for audio advertising", says James Foley, CEO of adserve plc, "The market is seeing unprecedented levels of growth driven by changing consumer behaviour around music streaming, voice-activated services and podcasts. It's for that reason that major audio advertisers are dramatically increasing their audio ad spend. The challenge that most broadcasters are facing is how to best monetise their brand and content across both broadcast and digital channels. With these acquisitions, and further investments we have planned, we aim to enable our UK and international customers to maximise their inventory and revenues across all types of traditional and digital channels."
"Whilst adserve plc now has the largest market share in UK audio advertising technology, the technology challenge and opportunity we are addressing is global in nature", says Piers Widdowson, Chief Product Officer of adserve plc. "To address this, we are working closely with our international customers and technology partners to deliver a scalable, secure and flexible solution for the next generation of audio ad-tech that can leverage both traditional and digital channels. We believe that customers aren't viewing audio in isolation of other advertising revenue and need to see an integrated picture of advertising revenue across all linear and digital channels."
"From a market and customer perspective, these acquisitions make a lot of sense. Both GES and Broadnet had established a significant share of the UK radio market, providing both groups and independent stations with comprehensive solutions for advertising planning and scheduling", says Jon Bareford, Chairman of GES Ltd. "The challenge the major broadcasters face today is how best to leverage their brand and content for tomorrow's audience who are demanding access to, and engagement with, content where and when they choose. adserve plc is now very well-served to address this significant market opportunity, and their customers will be the ultimate beneficiary as they can monetise their content across both traditional and newer digital channels."
About adserve plc
adserve plc is a leading UK ad-tech company, serving the global market for media advertising with software-as-a-service solutions for revenue optimisation, planning and scheduling. Its customers are major audio publishers, broadcasters, agencies and their clients.